Our Team
Attorneys and Staff Bios
Rise Up Legal: Meet the Founders
A Family-Oriented Approach to Legal Services
“Welcome to Rise Up Legal, where we proudly serve clients in the beautiful Sunshine State of Florida. My name is Paul, and along with my wife and partner, Melissa, we founded this firm with the goal of providing exceptional legal services in the areas of estate planning, probate and trust administration, bankruptcy, and business matters
We want you to feel at ease when choosing us to represent you or your family. As a husband and wife team, we are uniquely positioned to understand the importance of protecting what matters most to you. We first met over twenty years ago and have been working together since 2008. Our shared passion for helping others navigate complex legal matters has only grown stronger over the years.
As proud parents of two wonderful children and pet parents to three delightful dogs, we know firsthand how crucial it is to have a well-crafted estate plan in place to ensure your family's future is secure. We pride ourselves on the level of personalized care and attention we provide to each of our clients. When you work with us, you are not just another case number; you are part of our extended family.
Our expertise in estate planning, probate and trust administration ensures that your assets are protected and efficiently passed on to your loved ones. We also offer guidance through the often overwhelming bankruptcy process, working diligently to get you the fresh start you deserve. Our business law services encompass everything from business formation to dispute resolution, allowing you to focus on running your company with peace of mind.
We understand that trust is the cornerstone of any attorney-client relationship. With over two decades of combined experience, we have the knowledge and expertise to handle your case with the utmost professionalism and integrity. We are committed to ensuring that your experience with our firm is a positive one.
So, whether you are looking to protect your family's future with a comprehensive estate plan, navigate the complexities of probate and trust administration, find relief through bankruptcy, or seek counsel for your business needs, we are here to help.
Thank you for considering us as your trusted legal partners. We invite you to schedule a consultation to discuss your unique circumstances and discover how our personalized approach can benefit you and your family.
Sincerely,
Paul and Melissa, Founding Partners”
MELISSA CAIN, Esq.
Partner & Co-Founder
Melissa Cain is an accomplished attorney and co-founder of the law firm, where she and her husband provide top-notch legal services with a personalized approach. Growing up in Orange County, California, Melissa moved to Las Vegas, Nevada, to pursue her legal education. After graduating from UNLV in 2007, she opened her first law firm in Las Vegas with her husband's unwavering support.
Melissa Cain is licensed to practice law in Nevada, California, Alabama, and Florida, and has represented thousands of clients in multiple states throughout her impressive career. Her dedication and tenacity have led her to personally file more than 1,000 federal cases, providing valuable expertise to business and bankruptcy clients.
When she's not advocating for her clients, Melissa cherishes spending time with her family. As a devoted wife and mother to their daughters, she balances her professional life with the joys of family time, making their home in Ponte Vedra Beach, Florida.
Together, Paul and Melissa Cain have built a law firm that prioritizes client success while cultivating a warm and welcoming environment. Their combined expertise and unwavering commitment to their clients make them a formidable legal team for those seeking assistance in estate planning, business, or bankruptcy matters.
PAUL CAIN, Esq.
Managing Partner
Paul Cain is a dedicated attorney and a co-founder of the law firm, where he and his wife provide exceptional legal services with a personal touch. Born and raised in Alabama, Paul enlisted in the U.S. Air Force after graduating high school and spent his 20s stationed in Las Vegas, Nevada. It was there that he met his future wife and law partner.
His wife graduated from law school at UNLV in 2007, and with Paul's support, they opened their first law practice in Las Vegas in 2008. The birth of their first child prompted a move to Los Angeles, where Paul completed his undergraduate degree before heading east to attend law school. His determination allowed him to graduate in just 23 months, a full year ahead of schedule.
Today, their law firm is based in Jacksonville Beach, Florida, and Paul is proudly licensed to practice in the state. He and his wife live in Ponte Vedra Beach with their children. Paul Cain focuses his practice exclusively on wills & trusts, probate, and trust administration, using his passion and expertise to assist clients in protecting their loved ones and preserving their legacies.
WILLIAM ROTHROCK, ESQ. | OF COUNSEL
William Rothrock is a native Texan, born and raised in the Dallas-Ft. Worth Metroplex, and a Florida-licensed attorney. As a retired Green Beret with over 22 years of experience leading, planning, and executing operations critical to national interest, William brings a wealth of expertise to the firm.
Among his many accomplishments, Mr. Rothrock has received the Jerome Kermit Coble Award for Distinguished Public Service and is a member of the American Inn of Courts in Jacksonville, Florida. He graduated from the Special Forces Qualification course, earning the leadership award, and have managed over $6 million of government property while being responsible for dispersing funds in excess of $2 million for reimbursement or compensation of property loss. William has also negotiated and managed four government contracts totaling over $3.1 million.
As an exceptional military instructor, Mr. Rothrock trained over 1,500 individuals, including U.S. Army Special Forces, Ranger students, Special Operation Combat Divers, United States Military Academy (USMA) Cadets, Afghan militia, Afghan police, and Afghan civilians. The Director of West Point's Department of Military Instruction (DMI) described William as "the best military science instructor regardless of rank or position." William Rothrock has also received the Presidential Outstanding Volunteer Award.
Currently working full-time for the public defender's office as an attorney, Mr. Rothrock also lends their expertise to the firm by assisting fellow veterans with their estate plans, showcasing their commitment to serving others.
NICOLE MACOMB, Senior Legal Assistant
Nicole, a 24-year-old legal assistant local to the Jacksonville area, is a valued member of the firm. Having graduated from the University of North Florida with a bachelor's degree in political sciences, Ms. Macomb joined the firm in May 2022 and has since become an integral part of the team.
As a senior legal assistant, Nicole is skilled in public relations and interacts with nearly every client at the firm. Her fun and outgoing personality, coupled with her willingness to help whenever the opportunity presents itself, make her an essential asset to the team.
Now that she has completed her undergraduate studies, Nicole is considering attending law school to further her legal career and continue her commitment to assisting clients at the firm.